Pulldown Button
Problem
The user needs to select an item out of a set of items
Solution
Show the items by their visual representation in a circular fashion so that one item can be selected at a time.

From
www.funda.nl
Use when
The items need considerable space to display, usually because the are displayed as an image. At the same time the space for the items is limited. Typically only enough for 5-8 items. The set of items shouldn't be to large because otherwise it takes to long to select the item. Do not use for more than 3x times the amount of items that are visible at one time.
How
Show the item in a rectangular space with arrow buttons at both ends. Display the items and highlight the one that is currently selected.
Why
tbw
More Examples
Google also uses a pulldown-button for replying and hiding other options:
Literature