Help Page
Problem
Users may have trouble finding what they need on the site or they are experiencing problems with one of the site's functionalities.
Solution
Place a link on every page to the Help page where users find help with the most common problems
From
www.nytimes.com/
Use when
On complex site such as
Web-based Application or
E-commerce Site where users can have to go through a
Registration process, or place orders, or do some other complex task users may experience problems and get stuck. Basically, the site must provide a service and the help page should assist users when they have trouble using the service.
How
Add a 'Help' link to the
Footer Bar or in the
Meta Navigation. On the Help page itself provide answers to the most common problems users have with the site. This can be done in various ways and depends on the typical problems users encounter with the site. For example if you have a member section you may have user with problems remembering their username or passwords. When bookings can be done people may have questions about canceling or changing their booking. The help page can provide categorized help per topic or refer to other tools such as an
Frequently Asked Questions (FAQ) or a
Contact Page.
This type of help is 'generic' and is not a replacement for contextual help that may appear in any particular section or during a particular process. Nonetheless. it may still be possible detecting where the user came from and try to guess what the user user might be having problems with.
Why
The footer is a good place to place a link to a help page because then it is always available. On the other hand it is also slightly invisible at the same time. In order for this pattern to work well it is important that the issues the Help page addresses really are problems users have. Therefore use information from the customer support center, emails and any other relevant resource to determine what people are having problems with and provide help on them.
More Examples
Help at CNN basically sends people to their Contact page or FAQ
The
Customer service page at Expedia provides a very extensive list of problems and possible solutions.
Literature
http://www.netflix.com/HowItWorks